Provided direction & training on design standards in the Worldwide Marketing Group for consistent brand strategy to be fulfilled by all arms of the company. Produced an Identity Guidelines manual to be used as a marketing support tool, along with a digital asset library for global distribution. Art directed, educated, and trained employees on identity guidelines for USA and international offices in Europe and external marketing agencies/vendors/printers.
Managed 1 Designer.
View Identity Guidelines PDF in it's entirety: