Creative direction for San Francisco entertainment website. Wrote/executed visual design for custom built database/publishing tool. Created daily design work flow process with a graphical template production system. Collaborated with editors for weekly content, directed designers and photo editors accordingly. Participated in UI/user engagemet forums with national Sidewalk.com team in Redmond, WA. Designed partnership and event print materials. Hired and managed a staff of 5 designers and 2 photo editors. Sidewalk.com successfully sold to CitySearch in 1999 (now part of IAC).